Coors Brewing Co. Factory Tour
Excerpts from Beth:
Roadchicks love beer. It's a plain and simple fact. We love
brewery tours and finding new favorite beers (although to
this day, nothing beats a Pyramid Hefeweizen). Colorado was
an exciting choice for a trip because it boasts the "most
microbreweries per capita."
So why, amidst our favorite microbreweries, did we make the
trip to Coors? Well, how many people would know about Golden,
Coloardo if it weren't for Coors? We learned that Golden was
first-runner-up to be the state capital. . . guess when they
lost that vote everyone needed to sit back and have a drink.
. . ergo, Coors.
We were greeted at the entrance to the parking lot by a smiling
chap who happily directed us to a parking spot and the shuttle
bus stop. Yes, a shuttle bus. We got a quick tour around downtown
Golden and then were taken to the brewery and issued our "ticket"
(beer label). Even though it was the end of the day, a steady
stream of tour groups passed through the building. Our tour
was about 25 people strong and led by a baby-faced Coloradoan.
The tour started like any brewery tour: history, name-dropping,
and a fine display of cans and bottles. The first surprise
came during the requisite "how beer is made" section.
We were told that the Rocky Mountain Spring Water was by far,
the most important ingredient in the beers. Funny, we thought,
Sam Adams always told us it was the hops. Kristy and I have
determined that the only appropriate course of action is to
have a fight to the death between Peter Coors and Jim Koch
of Sam Adams.
The brewery is huge. . . we definitely got our exercise unlike
some microbrewery tours. We also learned fascinating trivia.
Did you know that Blue Moon, Killian's Irish Red, and Zima
are all Coors products? Or that beer used to be an inappropriate
beverage for banquets until Coors began marketing itself as
a high-quality "banquet beer" or that if you put
a Jolly Rancher in your Zima, it makes it taste fruity (our
guide was giddy as he told us about this one).
We also got a chance to taste the freshest Coors Light ever
(right from the tanks). I guess I don't have a very seasoned
palette, because it tasted just like every other Coors Light
I've had. The tour finished up in the tasting section. . .
It looked just like your favorite bar: low tables for sitting,
high tables for standing, snack machines full of pretzels
and peanuts, and several frantic bartenders trying to serve
everyone and make sure that we only got our allotted three
samples. And of course, there was a gift shop packed with
Coors/Blue Moon/Killian's/Zima merchandise. The verdict? Great
tour, but I'll definitely stick to drinking my Pyramid, Magic
Hat and Sam Adams.